Why Backlinks are not Indexed for Your Website
Backlinks are often called the backbone of SEO, but what happens when they don’t even get indexed by Google? Many website owners spend hours building links only to find that search engines never recognize them.
This can be frustrating, especially when those backlinks are on quality websites. The truth is, not all backlinks are treated equally, and several factors determine whether Google crawls and indexes them. In this article, we’ll break down the most common reasons backlinks fail to index and share practical strategies to improve your success rate.
What Does It Mean for a Backlink to Be Indexed?
When you build a backlink, simply placing it on another website doesn’t guarantee that Google will count it. For a backlink to have SEO value, two important steps must happen: crawling and indexing.
- Crawling: This is when Googlebot or other search engine bots discover the page where your backlink exists. The bot follows links across the web to find new content. If your backlink page isn’t crawled, Google doesn’t even know it exists.
- Indexing: After crawling, Google decides whether the page (and the backlink inside it) deserves to be added to its search index. Only when a backlink is indexed can it contribute to your website’s authority and potentially improve your rankings.
- Think of it like a library:
- Crawling is when a librarian notices a new book has arrived.
- Indexing is when the book actually gets catalogued and placed on the shelf.
- If your backlink never makes it onto the “shelf,” it won’t help your SEO efforts. That’s why ensuring backlinks get indexed is just as important as building them in the first place.
Common Reasons Backlinks Are Not Indexed
Many SEOs assume that once a backlink is placed, it automatically helps rankings. The truth is, Google ignores a large portion of backlinks because they never get indexed. Here are the most common reasons why this happens:
Low-Quality or Spammy Sites
If your backlink is placed on a site filled with thin content, spun articles, or spam comments, Google often decides it’s not worth indexing. Backlinks from link farms, cheap directories, or PBNs with no real value usually get ignored.
Orphan Pages
An orphan page is a page that has no internal links pointing to it. Even if your backlink is live there, crawlers may never find it because the page isn’t connected to the site’s structure. Without internal linking, your backlink remains hidden from Google’s discovery process.
Lack of Crawl Signals
Pages without proper sitemaps, or those blocked by robots.txt, can go unnoticed by search engines. If the website owner doesn’t actively push crawling signals, your backlink might sit there without ever being seen.
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